Strategic and results-oriented approach
I know for a fact that any topic can be turned into the world's best sleeping pill or a compelling story that starts a conversation with your target audience. I can do both, but I really prefer the latter.
That is why, whichever of my services you choose, I'll start by asking about your business and ideal client personas. I'll study your content, products and target audience.
This approach has led to my clients launching outbound emails with a 75% open rate (vs 17.6% industry average), CTR 34.48% (vs industry average 2.5%) and surpassing their sales goals by 66%.
Services I offer
Consulting & Workshops
Solutions tailored to you.
An hour or more to improve the ROI of your content marketing - focusing on the immediate business priorities. Ideal for:
Defining a demand generation content strategy for the next quarter
Planning profitable lead generation campaigns
Optimising LinkedIn marketing for business growth
LinkedIn training for career development
Lead Gen Content Package
Everything for a top-performing lead generation campaign. Just hit 'send'.
Well-researched, top-quality downloadable lead magnet
Landing page, including wireframing
Nurture email sequence, 5-7 emails
Text only or designed by a professional designer
Copy optimisation (if required)
Proofreading of final designs (optional)
Strategic content that supports your business goals.
Website & brand storytelling: product, sales and landing pages, bios, 'About' pages
Thought leadership & demand generation: content for each stage of the buyer journey
Lead generation: white papers, case studies, downloadable guides
Email marketing: sales, lead nurturing, onboarding email sequences and newsletters
PR: press releases, media publications, press kit, speeches, video scripts
Brand recognition & profitability
“I want to thank Zane for the wonderful cooperation and work she did to take the BREL Forum 2019 (Baltic Real Estate Leaders Forum – an international top-level conference that brings together over 300 participants) to a new level.
Zane was in charge of digital marketing campaigns and content marketing for the forum, which achieved truly great results that were acknowledged not only by the forum’s organisers, but also its partners and participants.
Zane’s work has doubtlessly improved the forum’s brand and increased its recognition, profitability, and attendance.
Our cooperation with Zane was further facilitated by her professionalism, precision, time management and positive communication.״
Owner & Manager, iDEA HOUSE events
“Great experience working with Katrine!
She is thoroughly professional and co-operative. Highly recommended!״
CEO of Bigtoe Pose Inc.
Strategic, user-centred content
“Katrine is an experienced, intelligent and hard-working professional who brings a lot of energy and enthusiasm into her work, creating a positive atmosphere and building great working relationships with clients and colleagues alike.
Katrine is always focused on reaching goals with maximum efficiency. She has a unique capacity to approach any task in a strategic and structured way, quickly dive into a new topic or industry and create goal-oriented and user-centred content.״
Founding Director, We Are All Connected
New client requests
“Cooperation with Zane is first of all a pleasant experience - clear, well-paced communication, analytical approach and structured, logical responses. I was pleased to see how quickly Zane adapted to my needs and wishes as a client, as well as the intended direction of the cooperation.
In just a few months of putting Zane’s advice into practice, I have significantly increased the follower count on our social media to an audience that is truly interested in our business and the content we publish. Furthermore, we have received new client requests and gained new partners.״
Fast results in lead generation
“We enjoyed working together with Katrine as our trusted and respected partner on setting up and running marketing campaigns to generate leads. She is very knowledgeable and has strong communication skills to drive us in generating customer contact moments.
She brought us up to speed quickly in collecting client data and using Hubspot as our prime interaction tool. Her obsession to make us successful delivered not only a great collaboration experience, but also fast results in our lead generation process.
I would be happy to have Katrine on our team again and recommend her to anyone who appreciates results, perseverance, professionalism and fun!״
Michael van Everdingen
CEO at Strategy Works
“Zane has been very professional and helpful with content and digital marketing for the real estate forum.
With her help we managed to achieve excellent results and performance.
I would really recommend Zane's assistance and advice!״
Head of Marketing & PR, Colliers International Baltics